The people of Te Puke get plenty of vitamin C, because this town is the hub of the kiwifruit growing industry.
Te Puke owes its prosperity to kiwifruit – a natural delicacy that's brown and furry on the outside; bright green and juicy on the inside. Hundreds of local growers produce millions of kiwifruit, which are exported worldwide. You can even visit a working kiwifruit orchard. Honey and bee-related health products are produced here too. Te Puke is also home to Comvita honey, their visitor centre offers a view of a working hive, and an interactive media experience about the working life of a New Zealand honey bee.